TWICE, 'Taste of Love' hits charts around the world

2021.06.13
Girl group Twice hit the global charts with their new album 'Taste of Love'.

According to JYP Entertainment on the 12th, TWICE's 10th mini album 'Taste of Love' swept the real-time chart of the domestic album counting site Hanteo Chart and the retail album chart of Gaon Chart at the same time on the afternoon of the 11th, the day of its release. 

The album was received well both at home and abroad, reaching the top of iTunes album charts in 31 overseas regions including Greece, Singapore and Russia.

Led by JYP Entertainment representative producer Park Jin-young, who wrote, composed and arranged the lyrics for the title song 'Alcohol-Free', other artists including hit song maker Melanie Joy Fontana, and Jade Thirlwall of global girl group Little Mix, IU and Oh My Girl participated in the album  In particular, the lyrics for the songs included in the new album were all written by TWICE members, showing off their unique musicality, and worldwide fans are enthusiastically cheering for the alum Nayeon, Sana, Jihyo, and Dahyun.

The new song 'Alcohol-Free', released on June 9 before the official release of the new album, is a romantic summer song reminiscent of the beaches of South America. On the day of its release, it topped the real-time charts of domestic music sites including Genie Music, Bugs, and Vibe, followed by Genie Music and Bugs' daily charts on the 9th and 10th.

In particular, the music video surpassed 30 million YouTube views around 4 pm on the 11th, less than two days before its release, and recorded 43.44 million views as of 9 am on the 12th, maintaining the No.

In addition, on the morning of the 11th, in the YouTube domestic video rankings, the music video for the new song took the first place, the video of Mnet's 'M Countdown' stage fancam video ranked third, and the US NBC 'Ellen DeGeneres Show' performance video ranked 8th. 

As if reflecting such global popularity, major overseas media such as Billboard, Rolling Stone, and NME also drew attention by dealing heavily with news about Twice's comeback.


Written by Kang Min Kyeong
Translated by Lee So Yun




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