ITZY surpasses 260,000 copies of Pre-Order with 'Guess Who'

2021.04.29



South Korean girl group ITZY broke its own record high by surpassing 260,000 copies in pre-order with the new album 'GUESS WHO'.

ITZY's new mini-album 'GUESS WHO', which will be released at the same time around the world on April 30th 1pm (00:00 EST), exceeded 260,000 pre-orders as of the afternoon of the 28th. Following the pre-order of 200,000 copies with the previous work 'Not Shy', this is the best record, revealing the momentum of 'K-pop front group'.

Domestic and foreign interest in various teasing contents as well as record performance is explosive. The spoiler video of the new album 'GUESS WHO', released on the 26th, achieved 2 million views on YouTube within two days of its release. Global K-pop fans were thrilled with the alum of the past, created by a group of world-renowned writers. Also three music video teaser videos for the title song 'Mafia in the Morning surpassed 4.22 million total YouTube views as of 7 am on the 29th, adding fire to the comeback fever.

Written by Lee Deok Haeng
Translated by Lee So Yun



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