SM and JYP Establish World's First Online Concert Company 'BLC'


SM Entertainment and JYP Entertainment establish'Beyond LIVE Corporation' , a specialized company for the world's first online dedicated concert 'Beyond LIVE'. The two companies, representing K-pop, plan to jointly lead the growth of global online concert brands.

BLC is a company that plans and operates online concert brand 'Beyond LIVE'. With Naver's technology, SM's content producing ability, and JYP's global network and creative, it is expected to grow 'Beyond LIVE' into a global online concert brand.

'Beyond LIVE', which debuted in April, is the world's first online-only paid concert. It is said that the new culture technology (CT) has been realized in the concert field, and has opened up a new future for the digital performance culture that has evolved through AR technology and interactive communication through multiple video connections.

Starting with the group Super M in June, Way V , NCT DREAM, NCT 127, TVXQ, and Super Junior performed through 'Beyond LIVE' .

On the coming 9th, JYP's TWICE is planning to hold 'Beyond LIVE-TWICE: World in A Day'. This performance is a hit maker and global producer Park Jin-young participates in the planning.

TWICE's concert, based on the concept of 'World Tour in a Day', breathes and communicates with fans around the world through the stage after a long time based on an online space. It will be broadcast live all over the world through Naver V LIVE from 3 pm on August 9th.

Written by Gong Mina
Translated by Lee So Yun

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